Why is the audit free?

The BrandinAI audit is free, and there’s no catch: we want to show businesses what brand visibility in ChatGPT, Gemini, Claude and other AI models looks like in practice. It’s the best way to see BrandinAI from the inside, using your own brand’s data: you get your first results and recommendations with no card and no commitment. If you like what you see, you can unlock full access at any time and start working on your brand’s visibility on a regular basis.

Can I check a brand that isn’t mine?

Yes, the free BrandinAI audit works for any brand with a website, so you can check a competitor, for example. You just enter their website address, and the brand owner doesn’t get any notification.

How does BrandinAI work?

BrandinAI regularly asks ChatGPT, Gemini, Claude and other AI models the same questions your customers ask and checks whether your brand shows up in the answers. It shows how you score against your competitors and which sources AI draws on, then suggests what to do so AI recommends you more often.

Who is BrandinAI for?

BrandinAI is for any business that customers can find in AI answers, whether it’s a local repair shop or restaurant, an online store, a SaaS company or a large brand operating in many markets. You choose a package to match your scale, from a single brand to many brands and markets, and you’ll find examples for your industry on the Who it is for page.

Why does visibility in AI matter today?

Instead of scrolling through search results, more and more customers ask ChatGPT, Gemini, Claude and other AI models what to choose and get a ready-made answer naming a few brands. If your brand isn’t in that answer, the customer picks a competitor before they ever reach your website, and you never even find out. BrandinAI shows whether you appear in those answers, who is taking your place and what to do so AI recommends you instead.

Free AI brand visibility audit

Take control of what
AI says about your brand

BrandinAI is your expert in AI visibility - it gathers the data, spots the problems, recommends concrete next steps and helps you reach new customers who use AI every day.

free & no card · no technical knowledge · results in 2-3 minutes

Problem

The buying decision now starts in AI

Before anyone types your name into Google, they ask an AI model like ChatGPT or Gemini. That is where the first shortlist is made, and often the whole buying decision. Can you afford for your brand not to be visible there?

You lose customers before they know you

The decision is often made in a conversation with AI, long before anyone visits your website.

You do not know if AI mentions you at all

A customer asks for a recommendation in your category and ChatGPT or Gemini may never say your name.

Competitors show up more often

AI usually names a handful of companies. If competitors appear more often, they win the customer’s attention.

AI can describe you incorrectly

A model may present your brand from stale or incomplete information, in a way you would never choose.

BrandinAI changes that.

It tracks what AI says about your brand and tells you exactly what to do about it.

Check my brand

System

Everything you need, in one system

brand › visibility

72 Average visibility score Visibility score

Share of voice: 28.4%
Brand mentions: 292
Average position: 2.1

Mentions over time

ChatGPT Gemini AI Overviews AI Mode Copilot Claude Perplexity Grok DeepSeek

Nike in the top two - 6 of 9 models

ChatGPT You: NikeNike AdidasAdidas New BalanceNB PumaPuma 1

Gemini You: NikeNike AdidasAdidas AsicsAsics New BalanceNB 1

AI Overviews You: NikeNike New BalanceNB AdidasAdidas AsicsAsics 1

AI Mode AdidasAdidas You: NikeNike New BalanceNB PumaPuma 2

Copilot New BalanceNB You: NikeNike AdidasAdidas PumaPuma 2

Claude AdidasAdidas You: NikeNike PumaPuma New BalanceNB 2

Perplexity New BalanceNB AsicsAsics You: NikeNike AdidasAdidas 3

Grok New BalanceNB PumaPuma You: NikeNike AdidasAdidas 3

DeepSeek PumaPuma AdidasAdidas New BalanceNB You: NikeNike 4

Mostly positive - 168 of 292

ChatGPT 70 % 22 % 8 %

Gemini 64 % 28 % 8 %

AI Overviews 58 % 32 % 10 %

AI Mode 55 % 33 % 12 %

Copilot 50 % 36 % 14 %

Claude 61 % 30 % 9 %

Perplexity 48 % 40 % 12 %

Grok 28 % 47 % 25 %

DeepSeek 42 % 44 % 14 %

Last mentions

ChatGPT Positive

In 2026 round-ups the Pegasus is back as the safe, easy-to-buy road shoe.

Grok Negative

In this price bracket the Pegasus is often called conservative - reviews point to weaker cushioning.

Gemini Neutral

Nike and Adidas show up side by side - the pick depends on pronation and budget, not one brand.

Most cited - nike.com/running All LLMs Sep 2 - Sep 9

nike.com/running 18

runnersworld.com/best-shoes 11

forbes.com/running-brands 7

wired.com/pegasus-review 6

reddit.com/r/running 4

nike.com/pl/running 3

Recommended tasks Improve your GEO/SEO visibility with recommended tasks 21 tasks in the report

1 Publish a Nike vs Adidas comparison page See moreMore Added to the Task Manager

Critical Medium No comparison page against competitors.

1,200-1,600 words: a model table, prices, and who each shoe is for. Link to product pages.

A 1,200-1,600-word piece with a model table.

Models already cite comparison pieces you do not have - this page becomes a source they can point to.

/nike-vs-adidas /running

2 Unblock GPTBot and ClaudeBot in robots.txt See moreMore

Critical Easy GPTBot is disallowed in robots.txt.

Drop the Disallow for GPTBot and ClaudeBot, close only the cart and account. State the policy in llms.txt.

Remove the Disallow for GPTBot and ClaudeBot.

Without crawler access, no other change on the site ever reaches an AI answer.

/robots.txt /llms.txt

3 Add a FAQ on Pegasus vs Structure See moreMore

Critical Easy The FAQ never answers the difference question.

4 Add an llms.txt file at the site root See moreMore

Important Easy No file describing the brand for models.

5 Fix Organization schema and blog authorship See moreMore

Important Medium Organization schema missing on the blog.

6 Write meta descriptions for the category pages See moreMore

Important Easy Two categories have no meta description.

7 Add alt text on /pegasus See moreMore

Improvements Easy Product images have no alt text.

Check my brand Explore every feature

Every day millions of people ask AI about products and services. Brands that AI does not know lose sales… and they never find out.

BrandinAI helps change that and win new customers.

BIA: Brand Intelligence Assistant

You do not need to know marketing. You have an expert on hand

We combine broad knowledge of brand visibility in AI with your data as a personal AI assistant. BIA is available 24/7 and advises based on what is actually happening to your brand.

Talk to your dashboard

Ask about any chart, data set or feature and BIA explains what to do.

Analyses results for you

Flags rises, drops and trends, and helps you read the results.

Points out priorities

Tells you what to fix first to move your position quickly.

Builds a GEO strategy

Lays out a plan for your brand, your category and your competitors.

BIA Demo

Hi, I am BIA. I have access to your “Nike” project and to the brand and competitor data. **How can I help?** Do you want to analyze specific results, or work on improving them?

on Nike data

### Project ranking **Nike** is first: score **72**, SoV **28.4 %**, **41** mentions. **Adidas** is right behind you (68 / 24.1 % / 36). The gap is **4.3 pp** of SoV - a week ago it was 5.3 pp, so Adidas clawed back a point. 1. **Nike** - 72 2. **Adidas** - 68 3. **New Balance** - 61 4. **Puma** - 49 5. **Asics** - 38 6. **Hoka** - 33 7. **Brooks** - 27 8. **On** - 22 The lead is thin. On **8 Sep** Gemini skipped Nike and put Adidas 2nd. If that day repeats, #1 in SoV is gone in about two weeks.

### Share of Voice · 8 days Nike holds **28.4 %** SoV, but the mix is uneven: * **ChatGPT** - 28 % of mentions * **Claude** - 20 % * **Gemini** - 20 % - and this is the hole: on **8 Sep** there was not a single Nike mention Perplexity went silent on 3 Sep, DeepSeek on 5 Sep, Grok on 6 Sep. That is not noise. Models that skip a day usually come back weaker for the next 2-3 runs. **Adidas** gained **1 pp** in the same window. If Gemini does not return Nike to the shortlist, SoV slips under **26 %** this month.

### Citation sources **66 %** of citations are third-party. Most often: * **runnersworld.com/best-shoes** - 11 * **forbes.com/running-brands** - 7 * **wired.com/pegasus-review** - 6 * **reddit.com/r/running** - 4 Your domain is **34 %** - almost all **nike.com/running** (18). ChatGPT and Perplexity build the shortlist from those rankings, and Nike is not on them. Adidas is. That is where its mentions come from, not a better product review.

### Action Plan · this week **High** priority, **4** pages: 1. Get Nike onto **runnersworld.com/best-shoes** - 11 citations you do not own, and models take their shortlist from there. 2. Refresh **Pegasus vs Adidas** on your own domain. Gemini still cites a 2024 review and skipped you on **8 Sep**. 3. Close the Gemini gap. One missing day cut **3 pp** of visibility and handed 2nd to Adidas. If you ship the first two this week, SoV should climb back above **29 %** on the next run.

Who it is for

From a local business to enterprise - what matters is who AI recommends

A local business, a restaurant, an online store, a SaaS or a global brand - the customer asks AI, and AI answers with specific names. BrandinAI shows you who wins those answers, and why.

Local business E-commerce Travel Health B2B / SaaS Enterprise Agency / freelancer More

a customer asks a model

“Which renovation company in Manchester is worth recommending?”