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AI visibility and GEO, explained

We write about brand visibility in the world of language models. Analyses, trends, practical guides and product news.

All AI & Branding Trends Insights & Reports Guides & Best Practices Product News & Updates

Feb 27, 2026 Guides & Best Practices GEO (Generative Engine Optimization) - what it is and how AI optimization works What is GEO (Generative Engine Optimization) and why is it becoming crucial in the AI era? Learn how optimization for language models works, how it differs from SEO, and how to increase your brand’s visibility in AI-generated answers. Damian Maślanka Read the article →

Feb 17, 2026 Product News & Updates BrandinAI - a tool for monitoring and analyzing brand visibility in AI BrandinAI monitors your brand in 9 AI models, from ChatGPT to DeepSeek, and turns visibility, sentiment and cited sources into a clear action plan. Szymon Kania Read the article →

Feb 10, 2026 AI & Branding Trends AI is already evaluating your brand. Do you know what it says? We explain how AI (ChatGPT, Gemini, Perplexity) influences purchasing decisions, why the absence from AI responses is a real risk, and how to start measuring and improving your brand's visibility in language models. Szymon Kania Read the article →

Feb 8, 2026 Guides & Best Practices LLMs.txt - how to create a high quality file that improves your brand's visibility in AI search Large language models are increasingly acting as intermediaries between users and brands, answering questions, comparing products, and recommending tools. The llms.txt file is a simple but strategically important way to provide AI with unambiguous, structured information about your brand, improving how it is understood, classified, and described in generated answers. Szymon Kania Read the article →

Sep 17, 2025 AI & Branding Trends The future of SEO in the era of AI-first search: how the approach to SEO will evolve in the coming years Traditional SEO is becoming insufficient as generative AI and LLMs shift discovery from SERPs to a single best answer. Users increasingly ask AI assistants directly, so brands must adapt to AI-first search with personalized, consistent narratives and new visibility metrics. Szymon Kania Read the article →

Sep 16, 2025 AI & Branding Trends AI as a new SEO channel: why brands must think beyond Google For more than two decades the world of digital marketing has revolved around one axis - Google as the gateway to the internet. But the digital landscape is changing rapidly. More and more users no longer start their information searches in traditional search engines, but in interfaces powered by generative artificial intelligence. Szymon Kania Read the article →

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