Step-by-step practical guides that demonstrate how to check, measure, and improve brand visibility in AI. Covering everything from technical tutorials to strategic recommendations, this section offers knowledge that can be applied immediately in practice.
Large language models are increasingly acting as intermediaries between users and brands, answering questions, comparing products, and recommending tools. The llms.txt file is a simple but strategically important way to provide AI with unambiguous, structured information about your brand, improving how it is understood, classified, and described in generated answers.
What is GEO (Generative Engine Optimization) and why is it becoming crucial in the AI era? Learn how optimization for language models works, how it differs from SEO, and how to increase your brand’s visibility in AI-generated answers.