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Guides & Best Practices

We write about brand visibility in the world of language models. Analyses, trends, practical guides and product news.

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12.07.2026 Guides & Best Practices How heading structure helps AI bots understand the meaning of text How heading structure affects the way AI bots map and extract information. The text explains the role of H1/H2/H3, common mistakes, and a si... Damian Maślanka Read the article →

07.07.2026 Guides & Best Practices Vector database: A knowledge compendium on AI assistant memory This compendium explains what a vector database is and how it serves as the memory of AI assistants. It covers embeddings, indexing methods... Damian Maślanka Read the article →

17.06.2026 Guides & Best Practices PR in the AI era: How to manage a crisis when LLM models become the ultimate judge of your brand A guide to reputation management in the generative AI era. Explains how GEO, RAG, and provenance affect brand narrative and offers practical... Damian Maślanka Read the article →

14.06.2026 Guides & Best Practices Entities in the LLM era: Definition, role in GEO and building a conceptual structure A guide to entities in the LLM era: what entities are, why traditional SEO weakens in AI assistants and how to build a coherent, canonicaliz... Damian Maślanka Read the article →

27.05.2026 Guides & Best Practices How to optimize PDF files so LLMs can process them A short guide to PDF optimization for language models: why scans and images block extraction, how to use tagged PDF, XMP metadata, Word/Mark... Damian Maślanka Read the article →

20.05.2026 Guides & Best Practices How to check if ChatGPT knows your brand? First steps for marketers Learn how to run a free brand audit in ChatGPT on your own. Step by step: test preparation, sample prompts, sentiment analysis, hallucinatio... Damian Maślanka Read the article →

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