The latest insights on how artificial intelligence is transforming the world of brands. We analyze trends in LLMs, generative AI, and conversational assistants, showcasing their impact on brand visibility and recognition. This section highlights the direction in which the market is heading and provides inspiration for leveraging AI in branding.
For more than two decades the world of digital marketing has revolved around one axis – Google as the gateway to the internet. But the digital landscape is changing rapidly. More and more users no longer start their information searches in traditional search engines, but in interfaces powered by generative artificial intelligence.
Traditional SEO is becoming insufficient as generative AI and LLMs shift discovery from SERPs to a single best answer. Users increasingly ask AI assistants directly, so brands must adapt to AI-first search with personalized, consistent narratives and new visibility metrics.