Blog

AI & Branding Trends

We write about brand visibility in the world of language models. Analyses, trends, practical guides and product news.

All AI & Branding Trends Insights & Reports Guides & Best Practices Product News & Updates

May 2, 2026 AI & Branding Trends Ads in LLMs: Are paid recommendations in AI the future? An overview of ads in LLMs and paid recommendations in AI: what formats will emerge, how they will affect brand visibility, transparency and measuring effectiveness, and how to prepare your strategy. Szymon Kania Read the article →

Apr 16, 2026 AI & Branding Trends From LLM to SLM: Will brands need to optimize visibility for local models? Local models (SLM) move AI processing onto users' devices, reducing telemetry and the impact of traditional marketing. The article explains Share of Model Voice, visibility estimation methods (simulations, opt-in, partnerships), and when it's worth investing. Rafał Krawczyk Read the article →

Apr 6, 2026 AI & Branding Trends The future of the purchase journey: when an AI assistant makes the decision for the customer Autonomous AI agents are taking over purchasing decisions on behalf of users. The text explains how real-time APIs, precise GEO data, inventory synchronization, and new KPIs affect brand visibility and operational risks in e-commerce. Damian Maślanka Read the article →

Mar 3, 2026 AI & Branding Trends A marketer’s glossary for the AI era: from LLMs to SoGV in simple terms A short guide for marketing specialists explaining key AI concepts: LLMs, hallucinations, entities, parsing, RAG, and SoGV. Practical tips help organize brand data, reduce the risk of incorrect answers, and increase visibility in generative systems. Szymon Kania Read the article →

Feb 10, 2026 AI & Branding Trends AI is already evaluating your brand. Do you know what it says? We explain how AI (ChatGPT, Gemini, Perplexity) influences purchasing decisions, why the absence from AI responses is a real risk, and how to start measuring and improving your brand's visibility in language models. Szymon Kania Read the article →

Sep 17, 2025 AI & Branding Trends The future of SEO in the era of AI-first search: how the approach to SEO will evolve in the coming years Traditional SEO is becoming insufficient as generative AI and LLMs shift discovery from SERPs to a single best answer. Users increasingly ask AI assistants directly, so brands must adapt to AI-first search with personalized, consistent narratives and new visibility metrics. Szymon Kania Read the article →

Sep 16, 2025 AI & Branding Trends AI as a new SEO channel: why brands must think beyond Google For more than two decades the world of digital marketing has revolved around one axis - Google as the gateway to the internet. But the digital landscape is changing rapidly. More and more users no longer start their information searches in traditional search engines, but in interfaces powered by generative artificial intelligence. Szymon Kania Read the article →

Is AI recommending you or your competitors?

Check for free which AI models recommend you, who they suggest instead and what to fix first.

Check my brand