Author

Rafał Krawczyk

Co-founder & CTO

Co-founder and CTO of BrandinAI, a tech founder with 15+ years of experience building scalable web, mobile and AI-driven systems. At BrandinAI, he is responsible for platform architecture, audit and scoring logic, data models and the technical execution behind AI Search Intelligence and GEO capabilities. Previously, he co-founded WebMakers, where he was responsible for technology strategy, architecture and engineering standards across 200+ digital products and platforms. He builds technical foundations that make AI-driven products reliable, scalable and useful in real business contexts.

Articles by this author

Jul 7, 2026 Guides & Best Practices Vector database: A knowledge compendium on AI assistant memory This compendium explains what a vector database is and how it serves as the memory of AI assistants. It covers embeddings, indexing methods... Rafał Krawczyk Read the article →

Jun 20, 2026 AI & Branding Trends AI crawlers (AI bots): Definition, types and technical principles of indexing by language models What AI crawlers are, their main types and how the indexing pipeline works: chunking, tokenisation and vectorisation. We also explain contro... Rafał Krawczyk Read the article →

May 30, 2026 AI & Branding Trends Context window: what it is and its role in AI assistants We explain what the context window of language models is and why key information can disappear from AI assistant responses. We cover tokens,... Rafał Krawczyk Read the article →

May 23, 2026 AI & Branding Trends Brand digital twins: The future of simulation in GEO An overview of the brand digital twin concept: local AI simulations that enable message testing before publication. The text covers applicat... Rafał Krawczyk Read the article →

Apr 16, 2026 AI & Branding Trends From LLM to SLM: Will brands need to optimize visibility for local models? Local models (SLM) move AI processing onto users' devices, reducing telemetry and the impact of traditional marketing. The article explains... Rafał Krawczyk Read the article →

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