Blog

Guides & Best Practices

We write about brand visibility in the world of language models. Analyses, trends, practical guides and product news.

All AI & Branding Trends Insights & Reports Guides & Best Practices Product News & Updates

May 9, 2026 Guides & Best Practices E-E-A-T guide: building brand visibility in the age of AI and SEO A complete guide to E-E-A-T: learn how to build experience, expertise, authority, and trustworthiness for your brand - qualities that improve SEO rankings and increase your chances of being cited by generative AI tools. Includes practical steps and measurable metrics. Damian Maślanka Read the article →

May 6, 2026 Guides & Best Practices 3 most expensive footer mistakes on B2B sites that make language models ignore your product An analysis of three common B2B website footer mistakes that cause language models to miscategorize your product. Includes practical copy fixes, example phrasings, and a repeatable probe prompt protocol and pilot plan to restore product visibility in AI recommendations. Damian Maślanka Read the article →

Apr 28, 2026 Guides & Best Practices How to combine SEO and GEO: Expanding existing processes without doubling the work A practical approach to combining SEO with generative engine optimization (GEO). Shows how to introduce changes in audits, headings, Schema.org and editorial processes to increase citations in AI Search, while avoiding the creation of a separate team and duplication of content. Damian Maślanka Read the article →

Apr 25, 2026 Guides & Best Practices Video transcriptions as a GEO hack: make AI models cite your webinars A practical guide on how to turn webinars and podcasts into citable sources for AI models. You'll learn how to clean transcriptions, add metadata, timestamps, speaker labels, and split text into chunks. Sławomir Duda Read the article →

Apr 21, 2026 Guides & Best Practices Using AI assistant signals in B2B purchase funnel monitoring An analysis of how signals from AI assistants (e.g. ChatGPT, Gemini) fill the visibility gap in the B2B purchase funnel. A description of practical methods: mention normalisation, tagging, event schema versioning, conservative lead scoring, and holdout experiments for impact verification. Simon Stanisz Read the article →

Apr 11, 2026 Guides & Best Practices GEO checklist before publishing a new post: 5 points for beginners A practical GEO checklist in five steps: define intent, complete metadata, verify facts, optimize format, and set KPI measurement. A short guide for beginner content managers to improve visibility in AI-based results. Damian Maślanka Read the article →

Mar 31, 2026 Guides & Best Practices Quick GEO optimizations for websites - priority changes with the highest impact Practical tips for quick GEO optimizations: organizing NAP, simplifying product descriptions, implementing JSON-LD and LLMs.txt, and fixing technical settings. Priority changes that reduce errors in generative responses and improve brand visibility. Szymon Kania Read the article →

Mar 29, 2026 Guides & Best Practices What Is Share of Model Voice (SoMV)? A Guide to the Key Metric in GEO A guide to Share of Model Voice (SoMV): what the metric is, how to measure brand visibility in language model responses, which KPIs to implement, and how GEO is reshaping content priorities and reputation management. Szymon Kania Read the article →

Mar 23, 2026 Guides & Best Practices ChatGPT, Claude, Gemini or Perplexity? Where marketers should start looking for their brand A guide comparing ChatGPT, Claude, Gemini, and Perplexity from a marketing perspective. You'll learn how to test brand visibility in AI, detect hallucinations, document results, and which platform is the best starting point for different priorities. Simon Stanisz Read the article →

Is AI recommending you or your competitors?

Check for free which AI models recommend you, who they suggest instead and what to fix first.

Check my brand