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Guides & Best Practices

We write about brand visibility in the world of language models. Analyses, trends, practical guides and product news.

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Mar 17, 2026 Guides & Best Practices Niche domination: how to become the only AI answer to a narrow problem A guide showing how to use knowledge engineering and micro-categories to make language models choose your brand as the answer. Includes a gap audit, canonical signal formats, JSON-LD/Schema.org instructions, and an SBR measurement method. Damian Maślanka Read the article →

Mar 10, 2026 Guides & Best Practices The power of the TL;DR section: why above-the-fold summaries are a must-have in GEO A discussion of why placing a concise TL;DR block beneath the H1 heading increases data extraction accuracy by LLMs and RAG systems. Practical tips: what to include in a TL;DR, format examples, and how to measure effectiveness. Damian Maślanka Read the article →

Feb 27, 2026 Guides & Best Practices GEO (Generative Engine Optimization) - what it is and how AI optimization works What is GEO (Generative Engine Optimization) and why is it becoming crucial in the AI era? Learn how optimization for language models works, how it differs from SEO, and how to increase your brand’s visibility in AI-generated answers. Damian Maślanka Read the article →

Feb 8, 2026 Guides & Best Practices LLMs.txt - how to create a high quality file that improves your brand's visibility in AI search Large language models are increasingly acting as intermediaries between users and brands, answering questions, comparing products, and recommending tools. The llms.txt file is a simple but strategically important way to provide AI with unambiguous, structured information about your brand, improving how it is understood, classified, and described in generated answers. Szymon Kania Read the article →

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