Author

Sławomir Duda

Head of Marketing

Head of Marketing at BrandinAI, responsible for marketing strategy, brand communication and video and visual content. He has led marketing at technology companies since 2020, after earlier roles in public relations and business journalism.

Articles by this author

Jun 17, 2026 Guides & Best Practices PR in the AI era: How to manage a crisis when LLM models become the ultimate judge of your brand A guide to reputation management in the generative AI era. Explains how GEO, RAG, and provenance affect brand narrative and offers practical... Sławomir Duda Read the article →

Jun 10, 2026 AI & Branding Trends LLM model temperature: What AI creativity means and how it affects marketing activities What is LLM model temperature and how does it affect AI creativity and brand consistency in generated content. Learn when to set a low vs. h... Sławomir Duda Read the article →

Jun 5, 2026 AI & Branding Trends What is a large language model (LLM) and how can it be used in marketing What a large language model (LLM) is, how it works (tokens, attention, parameters), and how a marketer can use LLMs for personalisation, aut... Sławomir Duda Read the article →

Apr 25, 2026 Guides & Best Practices Video transcriptions as a GEO hack: make AI models cite your webinars A practical guide on how to turn webinars and podcasts into citable sources for AI models. You'll learn how to clean transcriptions, add met... Sławomir Duda Read the article →

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