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AI visibility and GEO, explained

We write about brand visibility in the world of language models. Analyses, trends, practical guides and product news.

All AI & Branding Trends Insights & Reports Guides & Best Practices Product News & Updates

Jun 26, 2026 AI & Branding Trends AI source poisoning: How unethical competition can distort a model's knowledge about your business How malicious publications and content farms can falsify AI model knowledge and damage a company's reputation. This guide explains data poisoning mechanisms, risk areas, and practical tests and defensive strategies for immediate implementation. Damian Maślanka Read the article →

Jun 20, 2026 AI & Branding Trends AI crawlers (AI bots): Definition, types and technical principles of indexing by language models What AI crawlers are, their main types and how the indexing pipeline works: chunking, tokenisation and vectorisation. We also explain control tools (robots.txt, LLMs.txt, metadata) and practical steps to protect your brand from misattribution. Rafał Krawczyk Read the article →

Jun 17, 2026 Guides & Best Practices PR in the AI era: How to manage a crisis when LLM models become the ultimate judge of your brand A guide to reputation management in the generative AI era. Explains how GEO, RAG, and provenance affect brand narrative and offers practical steps: source correction, knowledge base synchronisation, reranking, and experimental KPIs for PR, Legal, and ML teams. Sławomir Duda Read the article →

Jun 14, 2026 Guides & Best Practices Entities in the LLM era: Definition, role in GEO and building a conceptual structure A guide to entities in the LLM era: what entities are, why traditional SEO weakens in AI assistants and how to build a coherent, canonicalized brand profile through name control, semantic context and zero-shot testing to increase visibility in language models. Damian Maślanka Read the article →

Jun 10, 2026 AI & Branding Trends LLM model temperature: What AI creativity means and how it affects marketing activities What is LLM model temperature and how does it affect AI creativity and brand consistency in generated content. Learn when to set a low vs. high temperature and how it influences company name usage and control over marketing communication. Sławomir Duda Read the article →

Jun 5, 2026 AI & Branding Trends What is a large language model (LLM) and how can it be used in marketing What a large language model (LLM) is, how it works (tokens, attention, parameters), and how a marketer can use LLMs for personalisation, automation, sentiment analysis, customer service scaling, and marketing activities. Sławomir Duda Read the article →

May 30, 2026 AI & Branding Trends Context window: what it is and its role in AI assistants We explain what the context window of language models is and why key information can disappear from AI assistant responses. We cover tokens, the sliding window effect, and practical techniques that help maintain coherent context. Rafał Krawczyk Read the article →

May 27, 2026 Guides & Best Practices How to optimize PDF files so LLMs can process them A short guide to PDF optimization for language models: why scans and images block extraction, how to use tagged PDF, XMP metadata, Word/Markdown styles, and attach CSV/JSON and plain text to improve indexing and AI response accuracy. Damian Maślanka Read the article →

May 23, 2026 AI & Branding Trends Brand digital twins: The future of simulation in GEO An overview of the brand digital twin concept: local AI simulations that enable message testing before publication. The text covers applications in GEO, rapid A/B testing, crisis simulations, calibration challenges, and organisational steps toward a pilot. Rafał Krawczyk Read the article →

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