Author

Damian Maślanka

Founder

Articles by this author

14.06.2026 Guides & Best Practices Entities in the LLM era: Definition, role in GEO and building a conceptual structure A guide to entities in the LLM era: what entities are, why traditional SEO weakens in AI assistants and how to build a coherent, canonicaliz... Damian Maślanka Read the article →

10.06.2026 AI & Branding Trends LLM model temperature: What AI creativity means and how it affects marketing activities What is LLM model temperature and how does it affect AI creativity and brand consistency in generated content. Learn when to set a low vs. h... Damian Maślanka Read the article →

05.06.2026 AI & Branding Trends What is a large language model (LLM) and how can it be used in marketing What a large language model (LLM) is, how it works (tokens, attention, parameters), and how a marketer can use LLMs for personalisation, aut... Damian Maślanka Read the article →

30.05.2026 AI & Branding Trends Context window: what it is and its role in AI assistants We explain what the context window of language models is and why key information can disappear from AI assistant responses. We cover tokens,... Damian Maślanka Read the article →

27.05.2026 Guides & Best Practices How to optimize PDF files so LLMs can process them A short guide to PDF optimization for language models: why scans and images block extraction, how to use tagged PDF, XMP metadata, Word/Mark... Damian Maślanka Read the article →

23.05.2026 AI & Branding Trends Brand digital twins: The future of simulation in GEO An overview of the brand digital twin concept: local AI simulations that enable message testing before publication. The text covers applicat... Damian Maślanka Read the article →

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